If we disagree on what’s good and what’s bad, “stakeholder return” will always point to conflicting objectives. At some point, CEOs, coaches, leaders and stakeholders need to pick values, and stick to them. Historically, sports are one of the few spaces that are generally seen as politically neutral, even though they are nowhere close to that. There’s money in sports, and in global markets, there’s politics in money, therefore money and politics in sports.