A really good refresher on metrics and growth. They don’t say much new, but give a great overview. Don’t miss part two on engagement and retention. Listening to these made me wish I worked on a product where the metrics tracked translated to dollars.
Men and women have substantially different experiences as they interact with the world, off and online. We’re addressed in different ways, we’re seen in different ways, and we’re marketed to in different ways. Hallden’s argument is that this last one is especially exacerbated on platforms like Instagram, where she is constantly barraged with hyper sexualized advertisements. So much for hyper-targeted ads from companies that know everything about us. This is why you need diverse teams. How did no one at Instagram catch this and say “maybe there’s a problem here”?
This guest episode was an odd but awesome mash up of radio advertisments, jingles, and their histories. I still haven’t decided, but I might have to subscribe to The Organist.