Having had an Echo for quite some time, and a HomePod for a few weeks, I agree with Evans’ view of voice not being the next platform. His analysis on the incentives of different players is probably the most interesting part of the essay - Samsung fighting within itself when trying to figure out how to position itself and how to design its new products, Shenzhen leveraging the supply chain and pushing complexity onto hardware while the SV startup does the opposite and tries to differentiate on software. It will be interesting to see this one play out.