I’ve talked about this before, too. Google is pushing SoMa as “The East Cut” on their maps now. I literally spend half my waking hours in this neighborhood and the only times I’ve heard it in conversation were either (a) people making fun of Google, or (b) referring to the uniforms that cleanup crews wear, emblazoned with “The East Cut,” which ends up leading to (a). There is a very Orwellian aspect to this story, and to how the digital world can reshape the physical world.
I’m biased, so not much to say here, other than my full agreement with Noah. This broken city would just finish breaking if the tech industry collapsed.
Having had an Echo for quite some time, and a HomePod for a few weeks, I agree with Evans’ view of voice not being the next platform. His analysis on the incentives of different players is probably the most interesting part of the essay - Samsung fighting within itself when trying to figure out how to position itself and how to design its new products, Shenzhen leveraging the supply chain and pushing complexity onto hardware while the SV startup does the opposite and tries to differentiate on software. It will be interesting to see this one play out.
If you haven’t seen O’Beirne’s series, you should definitely click through. The first couple of posts he did on the topic came out while I was working in Maps, and honestly some of his points were disheartening. What Google is doing with their geo data is just amazing.
Sharing this one for the novelty. It is nearly impossible to tell which one is a human and which one is a machine, which is mind boggling.