Somehow I’d missed this NYT profile of Lina Khan, and her work on antitrust, from this past September. It’s easy to draw parallels between her questioning the meaning of consumer welfare & Mariana Mazzucato’s questioning the meaning of value. We need to rethink the basics.
One of the most interesting stories of the last year or two has been Amazon slowly going from a fully online store into various brick and mortar experiments. I have little sympathy for cashiers losing their jobs (as Matt Bruenig quipped on Twitter, what’s the difference between this and self checkout?), they’ll find new ones, but I am afraid of losing what Jane Jacobs calls “eyes on the street”. Those cashiers do more than just charge you when you check out, and that disappears with something like Amazon Go. There’s a story to be written there.
Having had an Echo for quite some time, and a HomePod for a few weeks, I agree with Evans’ view of voice not being the next platform. His analysis on the incentives of different players is probably the most interesting part of the essay - Samsung fighting within itself when trying to figure out how to position itself and how to design its new products, Shenzhen leveraging the supply chain and pushing complexity onto hardware while the SV startup does the opposite and tries to differentiate on software. It will be interesting to see this one play out.
And to keep going with the thread on platform companies, here’s one on Amazon enabling lots of new products to come to life. The whole thing is worth reading, but the last paragraph in the article was extremely sharp: “There is this erosion of what it means to be a traditional consumer product brand,” Mr. Wingo said. “In a way, Amazon is providing all this information that replaces what you’d normally get from a brand, like reputation and trust. Amazon is becoming something like the umbrella brand, the only brand that matters.” Amazing.
It seems like Evans took Farhad Manjoo’s article (the one right above this) and ran with it, taking it an extra few steps. Two pizza teams, and shipping the org chart are not new - I thought the new insight was Evans’ third consequence “those atomised teams don’t actually need to work for Amazon.” which totally resonates with Manjoo’s argument.